devcom
evolves to...
Gamescom DEV
How do you rebrand a legend without losing its legacy?
For almost a decade, devcom has been the global meeting ground for game developers — a stage for ideas, code, and creativity. But as part of the gamescom universe, it was time to make that connection visible.
For almost a decade, devcom has been the global meeting ground for game developers — a stage for ideas, code, and creativity. But as part of the gamescom universe, it was time to make that connection visible.
When Koelnmesse decided to evolve devcom into gamescom dev, the challenge was clear: bridge eight years of history while stepping confidently into a new identity.
Our task — to create a short announcement trailer that celebrates the past, marks the transition, and reveals the future of gamescom dev — premiered live on stage at gamescom 2025.
A transformation in name, spirit, and motion. One story — now unmistakably part of the gamescom family.
